ALESSI Blow-Up Umbrella Stand

The first items of the "Blow up" family, whose production was launched in 2004, registered an immediate international success. Designed by Fratelli Campana, they brought a wave of fresh air into the domestic landscape, sometimes almost too rooted in their form/function ratio. Their method of construction is reminiscent of the forms of recycling typical of urban conglomerates in the third world; this is done poetically, skilfully respecting the basic requirements of the relevant objects. This approach is a good example of Lightness and Consistency, two of the literary recommendations of Italo Calvino.